owsf2000: (Default)
So according to this Netflix is looking to attract users back to their platform (losing 200k last quarter, and expecting to lose another 2 million this one) by having a cheaper ad-supported version of itself. While also trying to crack down on password sharing.

I suspect one of the reasons they're shedding customers is because they KEEP INCREASING THEIR MONTHLY COST. And for some reason I guess they don't realize that's a big part of what's killing interest in their service. Kinda typical of big media businesses honestly. In their effort to maximize profits by trying to find that 'sweet spot' between price and customers, they completely botched predicting how many customers are going to willingly accept their new price levels - so they're losing a lot more than they thought they would as far as I can tell.

And dropping the monthly cost back down isn't even on the possible plans.

1. Ads: People switched to Netflix and other streaming services to get RID of ads. You aren't likely to see them pay monthly to see them. And we all know even that cheaper tier will keep going up in price. So this is not going to gain sufficient customers.

2. Cracking down on Password Sharing: While I'll agree this is going to be a problem, in today's economy do you honestly think you'll keep the customers that are sharing their accounts if you try to crack down on them? To be honest I can see them just giving it up entirely and picking a cheaper service.

I have a 30 dollar giftcard for Netflix. I got it for Christmas so going to use it obviously. After that however I will not be buying any more giftcards (The only way I pay for Netflix. They ain't getting a credit card number from me.) and the account will become inactive except for the occasional time I may get a card as a gift.

The sole reason for this decision is because they raised the monthly cost yet again. They raised it a few times since I first started using them - at present it's getting close to double what the original price tag was for the same service. So in their greed for more, they've killed the proverbial golden goose and will be left with nothing. (from me at least.) I would never go with a cheaper option that included ads. If they want me to use an ad-infested service, it had better be free. (And even then there's a limit to how many ads I'd tolerate.)

I left cable because of the ads. I won't go back to anything trying to adopt a similar model. As for the account sharing issue, I've never shared my account so that wouldn't affect me either way.

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