Also, some people are speculating that is might be a first step toward Sony making its own online PC storefront, like OriginEA App or Epic Gangrene Store or Battlenet or whatever. Honestly, I wouldn't put it past them at all to make some kind of shitty thing like that and then pull HD2 off of Steam entirely, kind of like what EA did with allmost of their games (at first, at least, though even EA eventually came crawling back to Steam later, though EA games sold on Steam now still require an EA account, so fuck 'em, regardless).