Yes, although I personally find that to be even worse than on-disc DLC. At least with the DLC route, the main game is there on the disc and you can install/play it.
On the other hand, people buy physical discs for several reasons. One reason is for the added security of the purchase - they can reinstall if need be (This isn't really as applicable to fully PC games I know, with their limited activation BS) but also many people will buy the disc because they either refuse to, or simply can not, download a 12-25 gigabyte game. Those that buy that worthless coaster end up paying full price for something they may not even be able to use.
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On the other hand, people buy physical discs for several reasons. One reason is for the added security of the purchase - they can reinstall if need be (This isn't really as applicable to fully PC games I know, with their limited activation BS) but also many people will buy the disc because they either refuse to, or simply can not, download a 12-25 gigabyte game. Those that buy that worthless coaster end up paying full price for something they may not even be able to use.